USA TODAY College – April 6, 2017

First came the pink pussyhats. Now there’s lipstick.

A college student created an anti-President Trump lipstick to voice her disapproval of the president and fight back against how she views women’s issues being dealt with under the Trump administration.

After the presidential election, Katie Sones, a junior at Cal Poly, took action by creating cosmetic brand Lipslut and a pink matte anti-Trump lipstick called “F*ck Trump.”

"F*ck Trump" pink matte liquid lipstick 🖕💄 Pre-order yours @ 💋www.lipslut.com💋

A post shared by Lipslut (@hello.lipslut) on

Half of the lipstick sales will go to the woman’s charity that receives the most votes from customers during checkout. The website says the lipstick is “50 percent towards charity, 100 percent against tyranny and of course, 100 percent cruelty free.”

F*ck Trump

A post shared by Lipslut (@hello.lipslut) on

“People are going to buy lipstick either way, so if you could do that and have the money go somewhere that you support, that would be perfect,” Sones told the Cal Poly publication Mustang News.

Girls and women are criticized for their sexual activity whether it's real or imagined; while boys and men are congratulated for the very same behavior. The essence of this sexual double standard: boys will be boys, & girls will be sluts. I'm not posting this for any validation, but to simply say that women who are happppy with their bodies and their sexuality are not "sluts" nor do they "seek attention". They don't need permission from anyone, and we are not objects that belong to anyone… Be proud of your body and be happy with who you are bc someone is always going to bring you down bc of their own small minded insecurities and oppressive beliefs. But that's their problem, not yours. ✌🏼 #EndBodyShaming #EndSlutShaming

A post shared by ⚡️KATIEPOSTL⚡️ (@katiepostl) on

The Lipslut website says that by purchasing the lipstick, customers are taking a stand and taking action, supporting a cause and empowering women to create a better future.

Lipslut is currently pre-selling the $19.95 liquid lipstick and taking votes for the charity that proceeds will go to. Some of the possible charities include Planned Parenthood, American Civil Liberties Union and Women on Wings.

“We really believe in people supporting a company that they can get behind,” Sones told Mustang News. “We want to integrate philanthropy into everyday life – why not support something you care about?”

On their website, Lipslut says they hope to become a household name for progressives and conservatives alike. They say in the future they hope to offer a broad range of cosmetics, with more lipstick colors, and continue their philanthropy work.

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